Artificial Intelligence Recommendation Index (AIRI)

AIRI Artificial Intelligence Recommendation Index self score tool

FREE BUSINESS ASSESSMENT

How Ready Is Your Business for AI Recommendation?

The Artificial Intelligence Recommendation Index (AIRI) is a free assessment that measures how well your business is positioned to be recommended by AI systems. Answer 16 simple questions to discover your AIRI score and your biggest opportunities for improvement.

16 simple questions. Around 5 minutes. Score out of 100

/100YOUR AIRI SCORE

How well positioned is your business to be recommended by AI?

AI systems look for evidence that a business is helpful, credible, visible and authoritative. AIRI gives you a practical way to assess those signals, identify gaps and choose sensible priorities.

Helpfulness

Do you publish material that genuinely solves customer problems?

Credibility

Can visitors and AI systems find convincing evidence behind your claims?

Visibility

Can your expertise be found, understood and retrieved easily?

Authority

Does recognition of your expertise extend beyond your own website?

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Score each statement from 0 for never to 5 for consistently.

Helpfulness

Useful businesses give AI systems material to understand, reference and share.

1. Our website genuinely helps people solve problems, rather than simply promoting what we sell.

2. We answer the questions our customers actually ask.

3. We publish useful resources such as tools, checklists, templates, research or practical articles.

4. We regularly review and improve our most useful content.

Credibility

Credibility gives AI systems reasons to trust your claims.

5. Our expertise and real-world experience are clearly demonstrated.

6. We support important claims with reviews, case studies, data, sources or other evidence.

7. Our content contains original insights or experience, rather than merely repeating others.

8. A first-time visitor can quickly understand who is behind the business and why they should trust us.

Visibility

Visibility helps search engines and AI systems find and interpret your information.

9. Our website makes it clear what we do, who we help and which specialist subjects we cover.

10. We cover our core subject in meaningful depth across connected useful content.

11. Our website is mobile friendly, technically sound and easy to navigate.

12. People can find our business when searching for the topics and services we specialise in.

Authority

Authority grows when recognition comes from beyond your own website.

13. Other reputable websites mention, cite or link to our business.

14. Our business is recognised as a knowledgeable source within its field.

15. People share, discuss or reference our content, research, tools or opinions.

16. Taken together, there is strong independent evidence that our business deserves to be recommended.

0/100

Your result

Your main improvement priority:

Turn your AIRI result into practical action

AIRI shows where your business stands today. How To Become The Business AI Systems Recommend explains how to improve each signal in depth, with practical frameworks, examples and actions across 147 pages.

Want to increase your AIRI score?

How To Become The Business AI Systems Recommend gives you the complete roadmap to improve every part of your score. Inside you’ll find:

✓ Step-by-step actions for every AIRI category
✓ Practical frameworks (not theory)
✓ Practical examples from building AI recommendation signals in a real business
✓ Templates, worksheets and checklists
✓ A complete 90-day improvement plan

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Everything you need to improve your AIRI score — explained step by step.

AIRI Version 1.0

The Artificial Intelligence Recommendation Index (AIRI) is an educational self-assessment framework developed by Glenn Blackman. It helps businesses evaluate the signals associated with AI-generated recommendations. AIRI is designed to highlight strengths and improvement opportunities; it does not predict or guarantee that an AI system will recommend a business.

AIRI will continue to evolve as AI systems, search technologies and the available evidence develop over time.